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L.B. Challenge Raises Funds for Meals

Long Beach couple Mike and Tracy Murchison have partnered with the Long Beach Education Foundation and Meals on Wheels of Long Beach to create the “Long Beach Challenge,” a campaign to raise up to $100,000 to provide food to people in need during the coronavirus pandemic.

The Murchisons are replicating the nationwide All-In-Challenge launched by American businessman Michael Rubin on April 14. That effort raised more than $10 million in four days with the help of musicians, athletes and entertainers.

The Long Beach effort features an auction of donated items including Major League Baseball tickets, a Hollywood behind-the scenes tour, tickets to a professional golf tournament and a private charter fishing excursion. New auction items are being added daily.

One hundred percent of the proceeds will be split between the two nonprofits. 

The Long Beach Challenge is accepting package donations through July 1, 2020. The auction bidding began Monday, June 1 at noon, continuing through Wednesday, July 15 at 5 p.m. Monetary donations also will be accepted through the Long Beach Challenge website anytime through July 15.

The Long Beach Education Foundation is working to raise additional funds for the Long Beach Unified School District meal program, which is providing meals to thousands of students and families during school closures.

Meals on Wheels Long Beach has been feeding seniors, veterans and people with disabilities since 1971. The organization has increased its service by 40 percent since mid-March, now delivering more than 1,200 meals each day to over 600 people.